Think of AI like this:

• Robots.txt = permission
• Sitemap = inventory
• Internal links = meaning
• LLMS.TXT = like an AI-friendly table of contents, not a crawler control file

LLMS specification.

LLMS.TXT

🧠 What This File Is

Contrary to robots.txt, which tells crawlers what they can or cannot crawl, llms.txt is meant to be:

✅ A structured, Markdown-style sitemap for AI systems
✅ A curated list of important pages and resources
✅ A file that helps AI language models understand your site content better in context

It’s more like an AI-friendly table of contents, not a crawler control file.

Internal Linking

Internal linking went from “nice SEO hygiene” to core AI-visibility infrastructure.

🧠 Why Internal Linking Matters MORE for AI than Old-School SEO

🤖 How AI Actually Uses Internal Links

When AI systems ingest a site (directly or via search indexes), they look for:

1️⃣ Content Hierarchy

Internal links show:

• Primary services

• Supporting services

• Sub-topics

This tells AI:

“This company specializes in custom exhibits, and these are core sub-offerings.”

2️⃣ Concept Reinforcement (Entity Strength)

When multiple pages link to the same page using similar anchor text, AI learns:

“This phrase = this service”

Example:

3️⃣ Contextual Meaning (THIS is Huge)

AI cares where the link appears.

Weak
<a href="/services/"> Click here </a>

Strong
We design and fabricate < a href="/custom-trade-show-exhibits/" >custom trade show exhibits < /a > for national brands.

AI understands:

• Service type

• Action

• Industry context

This is LLM food, not just SEO.

🔗 Internal Linking Patterns AI LOVES

✅ Hub → Spoke Model (Perfect for Your Clients)

You already use this instinctively — now we weaponize it.

Hub Page:

Services or Custom Trade Show Exhibits

Spokes:

• Design

• Fabrication

• Project Management

• Install & Dismantle

• Storage

• Logistics

Each spoke:

• Links back to hub

• Links to at least 1–2 sibling services

This forms a semantic cluster.

✅ FAQ → Service Links (Gold for AI Answers)

FAQ pages are AI candy.

Example:

Q: Do you offer install and dismantle services?
A: Yes, our <a href=”/install-and-dismantle/”>install and dismantle team</a> handles…

AI now:

• Knows the answer

• Knows which page to cite

• Knows this is a first-party capability

✅ Blog → Service (Authority Transfer)

Every blog should answer:

“Which service does this support?”

Example:
Blog:
“How to Budget for a Large Trade Show Booth”

Links to:

• Custom Exhibits

• Rental vs Purchase

• Project Management

Now AI sees:

“These services solve this problem.”

🚫 Internal Linking Mistakes That Hurt AI Visibility

❌ Orphan Pages

Pages with no internal links pointing to them may as well not exist to AI.

❌ Overusing Generic Anchors

• “Click here”

• “Learn more”

AI learns nothing from these.

❌ Footer-Only Links

Footer links help crawlability, but body links carry meaning.

🧩 Internal Links vs Schema (How They Work Together)

Schema tells AI:

“This page is a Service.”

Internal links tell AI:

“This Service relates to these problems and these solutions.”

When both align:
🔥 You get AI-ready entity clarity.

🛠 Practical Internal Linking Rules You Can Apply Today

Every Important Page Should Have:

• 3–10 contextual internal links

• At least:

  • 1 from homepage or services hub

  • 1 from blog or FAQ

  • 1 from a sibling service page

Anchor Text Rule:

• Use natural variations

• Keep it human

• Stay on-topic

🔮 The Big Shift (Why You’re Early)

Google used links to rank pages.

AI uses links to understand reality.

If a business:

• Has clear internal structure

• Reinforces service concepts

• Answers real questions

• Links those answers properly

➡️ AI will trust, summarize, and recommend it.